Case Studies of Recent Success

Recent Project Example - Software Company Needed Growth

Situation: Only 1,000 active leads, 1 Sales Rep, Old Site, Attended 3 events a Year

Goal: Wanted to go to the next level, Accelerate Growth,Build a Company

Solutions: Build a team, sales and marketing processes, systems, engines for growth

Results:  Over 40% year over year growth, Lead Production up over 500%, Predictable Revenues

Customer Success is our #1 KPI

One Sales Playbook

Situation: $800M software company wanted to bring together 8 acquisitions with 26 separate sales processes, 4 Sales/CRM Systems 

Goal: Bring together the US teams into 1 sales process with cross sell capabilities.

Solutions: Designed a Sales Playbook with 1 sales process and whitespace optimization and aligned  processes, and data strategy. Implemented full Salesforce.com Sales and Services 

Results: Sales that had flat lined prior to rollout were now double digit growth due largely to intelligent cross selling and account strategies enabled by the system.

Hotel CRM Project Delivers

Situation: One of the largest hotel brands needed a full scale, integrated Operational and Sales CRM with Integrated Marketing for over 200 Sales and Sales Operations and Executives.


Goal:  Address low engagement with leads and increasing customer interactions.


Solutions: Delivered a automated web to call system with 3 second click to contact to a local Sales Exec. CRM gave true CRM 360 view so that deals could close over the phone.  Revolutionized their sales process. Increased Big Deal effectiveness by strategy and SDFC implementation of Bid Deal Action Plus and Collaborative Deal Review.


Results: Dramatic New Business Success and Rewards Program enrollment  in the first year, triple digit uptick.


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brian@hotironsales.com


For other Case Studies feel free to ask and we'll give you other examples.